The Indian ecommerce market is most certainly going through a period of evolution. In the initial days of online shopping, ecommerce was simply a synonym for buying books, travel tickets and electronic products and goods online. But that has quickly changed. Product Segments along the lines of fashion, groceries, eyewear and baby products has been picking up traction and has made online shopping more than a ‘one trick pony’ of sorts. Another product gaining popularity is Jewelry.
Jewelry, like many other products, has taken its time to become a popular ecommerce segment. While trust was a major factor, the fact that consumer preferred to shop at their ‘family jewelry store’ was a hindrance to the online jewelry segment, and in turn, ecommerce as a whole. But as online shopping has become increasingly popular, consumer have begun to warm up to the idea of keeping their shopping for such niche products online.
Jewelry is such a product segment which customers have begun to trust buying online. It is not very surprising as online shopping as a whole has been driven by the youth. The youth of today, prefer the convenience and comfort online shopping brings and, in terms of jewelry, youth generally do not prefer to keep their shopping in any specific offline store, or “family jewelry shop”. They trust online merchants and why shouldn’t they? Merchants have lived up to their promise and have established trust among their customers by delivering the right goods to their customers at the right time, and at the best price. Even exchanges made for online purchases are a lot easier now than before.
In fact, to add to the attraction, is the fact that online merchants provide excellent deals and discounts that offline merchants might not. Moreover, companies such as Pennyful provide customers with cashback on online jewelry shopping over said discounts and deals. This has made the arena of online jewelry shopping so much more enticing.
In light of this, Pennyful.in has recently tied up with a leading jewelry online store, SuratDiamond.com. Through SuratDiamond.com, customers have a one stop shopping destination for all their jewelry needs such as diamond and gold necklaces, rings, earrings, pendants, Jewelry sets etc., at excellent prices. The website is also renowned for its vast selection in diamond jewelry.
And now, through Pennyful.in, customers can also get cashback of 14% (flat) on their jewelry purchases at SuratDiamond.com. This way, buyers can now buy jewelry, by taking advantage of the comfort and convenience online shopping brings, at the best prices, and also get some of their money back. With 14%, Pennyful.in is officially the cashback site to offer the most money back to its users on jewelry shopping at SuratDiamond.com.